XREA Handbook
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Market Segment
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These are bedrock suburban markets with a reputation for quality living and are often the target for slightly higher-income young professionals and families looking to settle down. Retirees are still a strong target market, but less so than young professionals and couples with young kids. The overall cost of living and affordability to rent are low, but the cost of owning is above the median, and pockets of luxury living are nestled throughout these areas.