Examines the viability of a market for renters in a multifamily setting who are concerned with getting the best value for their rent. This includes affordability factors, especially Cost of Living and Affordability to Rent. Incorporates Affordabilty to Own residences in case renters who may decide to buy. In addition, other economic and demographic variables that help attract residents to an area are also factored in, but in a lower proportion than the affordability factors.